Mission Blue is a global initiative of the Sylvia Earle Alliance, a 501c3 organization, which was formed in response to Sylvia Earle’s 2009 TED Prize wish. Look at the official Mission Blue trailer. Dr. Earle urged people “to use all means at your disposal — films, expeditions, the web, new submarines — to create a campaign to ignite public support for a global network of marine protected areas; Hope Spots large enough to save and restore the blue heart of the planet.”
Currently, the Mission Blue community includes 100+ respected ocean conservation groups and like-minded organizations — from large multinational companies down to individual scientific teams doing important research. LT&C became one of them building up together a strong alliance to create a global network of marine protected areas.