Webinar on Linking Tourism and Conservation in the Arctic, March 9, 2021

25 years ago, WWF mobilized a group of experts from both conservation and tourism to publish 10 principles and guidelines for Arctic tourism, called Linking Tourism and Conservation in the Arctic.

This same year the Arctic Council celebrates its 25th anniversary at a time of unprecedented opportunity and threat for this key region on the planet.

We don’t believe in coincidences, so we at Linking Tourism & Conservation bring together experts from all eight Arctic countries and global players to look for answers to the following questions:

  1. What impact did the WWF Arctic tourism guidelines from 1996, and subsequent ones, produce, and what lessons can be learned from their value today?
  2. What lessons from the Arctic Council’s programmes on Conservation of Arctic Flora and Fauna (CAFF) and Protection of Marine Environment (PAME) can be drawn to achieve more support from the tourism sector in the future?
  3. What opportunities for the tourism sector do the 3 Rio Conventions this year offer, so that the Arctic becomes the first region in the world to achieve most of the SDGs, in particular SDG 14 & 15, including the expected target of protecting 30% of its territory?


Oliver Hillel from the CBD-Secretariat in Montreal, Canada, will be the Co-Moderator of the webinar and will speak on the topic: Arctic Tourism from the perspectives of the UN Convention on Biological Diversity (CBD).



Tom Berry, Executive Secretary of the Arctic Council working group Conservation of Arctic Flora and Fauna (CAFF), Akureyri, Iceland: Mainstreaming: Conservation of Arctic biodiversity



Paula Kankaanpää, Chair of the Arctic Programme Protection of Arctic Marine Environment (PAME), Helsinki, Finland: Protection of Arctic Marine Environment




Sergey Rybakov, CEO Slava Fetisov Foundation, Moscow, Russia: Conservation and tourism in the Russian Arctic




Troels Jacobsen, Field Operations Manager | AECO – Association of Arctic Expedition Cruise Operators, Odense, Denmark: Sustainable Arctic expedition cruise tourism through industry commitment


Staffan Widstrand, Photographer and writer; Managing Director, Wild Wonders International, Stockholm, Sweden: What happened  in Sweden during these 25 years, and what happens now


Stefan Norris, Board member of the Svalbard Environment Fund, Oslo, Norway: The  Svalbard Example – the roots of Linking Tourism & Conservation




The webinar will be introduced and moderated by Peter Prokosch, Chair of Linking Tourism & Conservation (LT&C), Arendal, Norway. Each of the above speakers will have 8 minutes to provide answers to the above questions. Thereafter we have a discussion round and Q&A session, where all participants can contribute

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