Nature Positive Travel & Tourism – how the sector can travel in harmony with nature

“Much of the Travel & Tourism sector relies on the beauty of nature and the resources it provides…the tourism sector has a unique need for, and responsibility to, contribute to the reversal of nature and biodiversity loss.”

Elizabeth Maruma Mrema, Executive Secretary, United Nations Convention on Biological Diversity

The World Travel & Tourism Council (WTTC) has published a report and toolbox, “Nature Positive Travel & Tourism”, to help the sector act to protect biodiversity and nature.

The research work is aimed at the sector’s stakeholders. For businesses, it outlines how nature-positive values can be embedded into operations and destination activities and how to manage and mitigate risks. For governments and campaigners, it presents evidence and ideas for local, national, and international policymaking.


The toolbox provides frameworks of how the theory in the report can be practically applied and includes external resources, support services, and business case studies. 

Endorsed by the Secretariat of the Convention on Biological Diversity (SCBD), the report can help organizations understand and manage their impact on biodiversity ahead of the CBD COP15 conference in December.

Make a donation

We are grateful that you support the work and mission of LT&C! We accept donations through Credit Card, PayPal or international bank transfer:

Alternative 1: Donate through Credit Card:

Alternative 2: Donate through PayPal (amount in Euro):

Please click the Donate button and then choose your PayPal account

Alternative 3: Donate through international bank transfer

Bank details:
Cultura Sparebank
Pb. 6800, St. Olavs plass
N-0130 Oslo

Name: Linking Tourism & Conservation,
Account no.: 1254 05 95168
IBAN: NO8712540595168

Please mark payments with your name and/or email address

Sign up now

Sign up for an LT&C membership by filling in the details below.

Add your LT&C-Example

Would you like your LT&C-Example/Initiative to be listed on our website? Please fill in the form below.

  • Would you like your LT&C example/initiative to be listed on our website? Please fill in the form below.
  • Please tell us about your LT&C example/initiative and how it fits with Linking Tourism & Conservation (LT&C)
  • Please elaborate on the following topics:
    a) Political/management support
    b) Financial support
    c) Educational support
  • Website with more information on the LT&C example/initiative
  • Please leave your contact details so that we can get in touch with you. This information will not be displayed on our website unless you ask us to.
  • By submitting this form you accept our current LT&C Privacy policy and that we may store and manage your contact information and that we may use the submitted material on our website.
  • This field is for validation purposes and should be left unchanged.